Jeff Baker

AI Adoption Coach

Most AI training leaves people more confused than confident. I take a different approach.

I help businesses transform their teams into AI-confident professionals who see technology as a career enhancer, not a threat. And I coach individuals who want to get ahead of the curve and make AI work for their specific role and career goals.

The difference? I combine deep tech experience with career strategy expertise. This means you get practical AI skills that actually make you more valuable at work.

Helping People & Teams Thrive with AI

Why Generic AI Training Fails

Here's what I see happening everywhere:

For businesses: Companies invest in AI tools and generic training, but employees resist using them. The result? Low adoption rates, wasted investment, and teams that fall further behind competitors.

For individuals: People know AI matters for their career, but they're overwhelmed by scattered tutorials and generic advice. They end up more anxious about being replaced than excited about new possibilities.

The real problem: Most AI training focuses on tools and theory. But people need personalized workflows, help getting unstuck, and confidence that AI makes them more valuable, not expendable.

My Career-First Approach

I don't just teach AI tools. I help you build an AI Operating System - a personalized dashboard of prompts, workflows, and digital teammates that solve your actual daily challenges.

For businesses: Your team gets role-specific AI workflows and tools they can use immediately, plus the confidence that comes from hands-on building. Employees don’t learn what buttons to push, they learn how to think AI natively and continually evolve with AI.

For individuals: You get a clear roadmap for using AI in your specific job, custom-built workflows that save you hours each week, and a strategy for staying ahead in your career.

The goal is simple: transform AI from a source of confusion into a competitive advantage.

A man with short dark hair and a beard smiling while standing outdoors under a wooden architectural structure, wearing a black coat, blue shirt, and jeans.

Background That Makes the Difference

15 years in tech. I was president of a software company, scaling from startup to selling product in 10 countries. I understand how technology really gets adopted in organizations and why it often doesn't.

11+ years as a career strategist. Before AI, I helped hundreds of professionals navigate career transitions and find work that matched their strengths. I know what makes people thrive and engage versus just survive at work.

Certified AI specialist. I've spent hundreds of hours generative AI and workflow automation. But more importantly, I've learned how to teach these skills in ways that stick.

Calgary-based, globally available. I work with local businesses in person and coach individuals and teams worldwide.

The Transformation I'm After

I pivoted my entire career to AI adoption because I saw this moment coming: technology that could either leave people behind or catapult them forward, depending on how they approached it.

My mission is to make sure the people and teams I work with end up in the second category. When AI amplifies your best abilities and solves your biggest challenges, work becomes more engaging, not more stressful.

That's the future I'm building, one person and one team at a time.

Ready to Get Started?

Business leaders: Book a free consultation to discuss how to transform your team's productivity and engagement.

Book a Free Consult

Individual professionals: Schedule a complimentary AI call to map out your personal path to AI confidence.

Book a Free Consult

Contact: jeff@positivefutures.com | 604-358-8986

Jeff Baker in an office
  • A man with a beard and glasses smiling outdoors with a boat and a lake in the background.

    "Jeff was really good to work with, I would highly recommend positive futures to anyone who is looking for a career that matches their values, natural talents, and motivators."

    James Stobbe

  • A woman with curly hair smiling against a dark background.

    "I came away with a solid understanding of how I can provide value in a way that’s in complete alignment with myself. Jeff is there to support you from start to finish."

    Chelsea Young

  • A man with a beard and short hair at the poolside with water and greenery in the background.

    "Jeff comes with step wise strategies and science to help you through this process. He is easy to work with, flexible to meet, and supporting through the program."

    Borna Ghotbi