Calgary attracts driven, capable people. But being capable does not mean being clear on what you should be doing next.
Maybe you built a career in energy, engineering, finance, or professional services and it worked for a while. But something shifted. The role does not fit anymore, the industry feels uncertain, or you have simply outgrown what you have been doing. AI is accelerating all of it.
You are not lacking ambition or ability. You are lacking a reliable process for figuring out what comes next.
What am I actually designed for? Not just what am I qualified for, but what kind of work fits who I am at my core.
Where do I go from here? Not a list of job postings, but a clear direction I can commit to with confidence.
How does AI change my options? What roles are growing, what is being automated, and how do I stay ahead of it.
Scrolling job boards, taking quizzes, and asking ChatGPT will not answer these questions. They require a structured process and a coach who knows how to guide you through it.
Hey, I’m Jeff,
I have spent the last 14 years helping professionals get to the root of what they are designed for, and then turn that into a career that actually fits.
My approach is different from most career coaching because it is built on four things:
1. A complete system, not just conversations. I have refined a step-by-step process over 14 years and more than 400 clients. It produces consistent results, which is why I guarantee them.
2. Real self-discovery, not personality quizzes. We go deep. Through exercises and focused coaching sessions, we uncover talents, drivers, and strengths you may not even know you have. The goal is a complete and accurate picture of who you are at your best.
3. Visual models you can actually use. All of that self-knowledge gets turned into a Personal Blueprint: a visual diagram that makes it easy to see your value, evaluate opportunities, and communicate what you bring to the table.
4. AI built into the process. I hold multiple AI certifications and have spent years working hands-on with AI tools. I help you understand how AI is reshaping your field and how to position yourself on the right side of that shift.
Most people have scattered knowledge about themselves: some skills here, some interests there, a vague sense of what they do not want. None of it adds up to a clear direction.
Through one-on-one coaching sessions and targeted exercises, we bring all of those pieces together. Your talents, values, motivators, strengths, and the conditions where you do your best work. Then we organize it into a Personal Blueprint: a visual diagram that shows you, clearly, what makes you valuable and what kind of results you are designed to produce.
For most clients, this is the first time they have truly understood themselves in a way they can act on.
AI is changing what employers value and what roles look like. Ignoring that when making career decisions is a mistake.
We look at how AI specifically affects your field and your role. Where does it create risk? Where does it create opportunity? Then we design an approach where you work with AI rather than competing against it: using it to amplify what you are already great at and to handle the parts of work that drain you.
The result is a career strategy that accounts for the world as it actually is, not as it was five years ago.
Clarity without a plan is just a nice feeling that fades. Once we know who you are and where you are headed, we build a concrete roadmap for getting there.
This includes identifying the right opportunities, building the skills or connections you need, and creating a support structure so you do not lose momentum. You leave with a plan you understand and know how to execute.
"...It's now 3 years later and I run a successful practice helping people heal from emotional hardship. I'm fully booked, work from 2 beautiful offices with a team of other professionals."
"There is huge value to be found with Jeff and Positive Futures Career Coaching.
To put it simply, Jeff really excels in helping you uncover passions in your life and encourages you to embrace them as you move into the next steps of your career.
If you are feeling lost or stuck and want to re-invent your career or learn more about yourself, definitely reach out to him!"
"Jeff's understanding of AI strategy and development for careers and small business is excellent. He conducted a personalized assessment of where I was at, and then showed me strategic uses of various tools and set up a personalized AI dashboard for me."
Calgary is a city of builders, problem-solvers, and people who are not afraid to work hard. But working hard in the wrong direction creates burnout, not fulfillment. Many Calgary professionals have successful careers that look right from the outside but feel wrong from the inside.
Jeff Baker is based in Calgary and has spent over 14 years coaching professionals through career transitions. His clients come from across industries: energy, engineering, finance, tech, professional services, construction, and more. What they have in common is not their background. It is the realization that they need a structured process to figure out what comes next.
The Career Revisioning Program is delivered entirely via Zoom, which means flexible scheduling around your work. Whether you are downtown, in the suburbs, or anywhere in Alberta, the experience is the same: focused one-on-one coaching with someone who has helped more than 400 people find career clarity.
With 54 five-star Google reviews and a 100% program success rate over the past 4 years, this is a proven approach. Not theory. Not guesswork. A structured system refined over 14 years that produces real results.
Career coaching rates in Calgary vary widely. Some coaches charge $150 to $250 per session for general coaching. Comprehensive programs with a defined methodology and guaranteed outcomes typically range from $2,000 to $5,000 or more. Jeff Baker offers a free 30-minute consultation, a Career Roadmap Session at $195, and the full Career Revisioning Program at $2,995. All prices are in Canadian dollars, and the program comes with a satisfaction guarantee.
Yes. Many of Jeff's clients are successful, well-paid professionals who feel stuck or unfulfilled rather than unemployed. Having a good job and knowing it is not the right one is one of the most common reasons people seek career coaching. If you have been circling the same question about your career for months, a structured process can save you years of indecision.
The program typically takes about 2.5 months to complete. It includes multiple one-on-one coaching sessions, structured exercises you complete between sessions, and a phased process that moves from self-discovery to career exploration to a strategic plan.
Three things. First, it is a complete system refined over 14 years, not open-ended sessions. Second, it integrates AI strategy into career planning, which most coaches cannot offer. Third, every client builds a Personal Blueprint and Ideal Work Model: visual tools that make abstract self-knowledge concrete and actionable.
All sessions are delivered via Zoom. Jeff is based in Calgary but works with clients across Alberta and Canada. Zoom allows for flexible scheduling and the same depth of conversation as meeting in person.
Also serving: Career Coach Vancouver | Online Career Coach Canada
